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Showing posts from June, 2017

Five Ways Your Business Can Improve Its Search Engine Rankings

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In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results... 1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page. 2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results. 3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too ma

Five Things You Should Do Right Now to Preserve Your Network and Systems

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1. Backup Files Every Day - As catastrophic as data loss is, the number of businesses that still are not backing up their network is unbelievable. According to the Symantec Small to Medium Size Businesses (SMB) data, only 23% of SMBs are backing up their data on a daily basis and fewer than 50% are backing up data weekly. Any number of events can result in data loss, so the importance of frequently backing up your network cannot be overstated. 2. Ensure Backup Procedures Are Checked Regularly - Many times business owners think that they have a backup system in place only to find out after it’s too late that it hasn’t been working properly. It may seem like your files are being backed up daily, however, the backup could have become corrupt or it is not backing up huge chunks of critical data. Check your backup procedures regularly to ensure they are working properly in order to be sure that ALL of your data can be recovered. In the age of BYOD (Bring-Your-Own-Devices) it is

Data Loss Can Cause You to Shut Down

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Small and medium sized businesses today are relying more than ever on IT systems to efficiently run their business, support customers and optimize productivity. These systems house sensitive digital data ranging from employee and customer information, to internal emails, documents and financial records, sales orders and transaction histories. This is in addition to applications and programs critical to daily business functions and customer service. While corporate-level data losses and insider theft are well publicized, many smaller businesses have also become casualties of data loss and theft. Following a significant data loss, it is estimated that a small-to-medium sized business can lose up to 25% in daily revenue by the end of the first week. Projected lost daily revenue increases to 40% one month into a major data loss. According to The National Archives & Records Administration in Washington, 93% of companies that have experienced data loss, coupled with prolonged d

Can You Really Afford Not to Have a Backup Plan?

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According to Symantec SMB, 50% of SMBs admit to having no backup and disaster recovery plan in place. 41% of those surveyed confessed that they had never even given much thought to implementing a disaster recovery or business continuity plan. If you are one of them, then you really need to think about whether you can afford the status quo. Answering these questions will help you decide. 1. How often is employee productivity and customer accessibility or service stalled each day from a downed network or system? 2. How much downtime can your business truly afford and what kind of backup or recovery solutions are in effect when systems are unavailable? 3. What level of IT support can be accessed? Can it be accessed quickly enough to minimize damage? Are you confident that your business can either be back online or be able to access lost data with minimal disruption, no matter what? 4. Is your most critical data frequently backed up? Is the data on the personal laptops, iPads or

7 Security Protections Every Business Must Have in Place NOW to Protect Against Cybercrime

7 Security Protections Every Business Must Have in Place NOW to Protect Against Cybercrime Cybercrime is so widespread that it’s practically inevitable that your business – large OR small – will be attacked. However, a few small preventative measures CAN PREPARE YOU and minimize (or outright eliminate) any reputational damages, losses, litigation, embarrassment and costs. 1. The #1 Security Threat to ANY Business Is …You! Like it or not, almost all security breaches in business are due to an employee clicking, downloading or opening a file that’s infected, either on a website or in an e-mail; once a hacker gains entry, they use that person’s e-mail and/or access to infect all the other PCs on the network. Phishing e-mails (an e-mail cleverly designed to look like a legitimate e-mail from a website or vendor you trust) are still a very common occurrence – and spam filtering and antivirus cannot protect your network if an employee is clicking on and downloading the virus. That’s w